In today’s digital age, libraries must go beyond traditional promotion to effectively reach and engage diverse audiences. Program participants will be provided with the tools and strategies needed to market their services, programs, and resources in creative and impactful ways. Participants will learn how to:
Develop a clear, compelling brand identity for their library
Create targeted marketing campaigns to reach specific community groups
Utilize social media, email, and digital platforms to expand their reach
Engage with local leaders, community groups and media to boost visibility
Tell compelling stories that resonate with patrons and stakeholders
Measure and analyze marketing efforts to ensure success
By the end of this session, participants will be equipped with actionable insights and marketing techniques that will help them increase foot traffic, foster community engagement, and elevate their library’s profile in the community.
About our speaker: Victor Caputo is the CEO of Supernova Consultants. He began his career as a journalist before entering the library field and worked as Director of Public Relations/Programs for 24 years. He served as a Library Director for six years before engaging his consulting business full time. He has lectured extensively on management, project management, marketing, and customer service.
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